Aarian Marshall

Tesla Is Going All In on Robotaxis—Buckle Up

Mark your calendars: Tesla CEO Elon Musk suggested this afternoon that his electric automaker is going all-in on autonomous vehicle tech—and that Tesla’s robotaxi will be unveiled on August 8. The announcement, posted by Musk on X Friday afternoon, capped off a weird day of reports and counter-reports that sent …

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Here Comes the Flood of Plug-In Hybrids

Last week, the Biden administration made it official: American cars are really going electric. The US Environmental Protection Agency finalized a rule, long in the works, that will require automakers selling in the United States to dramatically boost the number of battery-powered vehicles sold this decade, putting a serious dent …

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How Rivian Is Pulling Off Its $45,000 R2 Electric SUV

Last week, the electric automaker Rivian unveiled the R2, its latest electric SUV. When the vehicle starts rolling off production lines—in the first half of 2026, Rivian says—the R2 will join the R1S SUV and the R1T pickup truck in the automaker’s lineup. Critically, Rivian pledges its newest entry will …

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Rivian’s Three New Electric SUVs Mark a Make-or-Break Moment

The Rivian lineup is more than doubling, as the electric-auto maker announced three new models during an event in Laguna Beach, California, today. The R2, Rivian’s newest, smallest, and most affordable option thus far, will be released first. And though the truck may be more diminutive than Rivian’s other offerings, …

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RIP Apple Car. This Is Why It Died

After a decade of rumors, secretive developments, executive entrances and exits, and pivots, Apple reportedly told employees yesterday that its car project, internally called “Project Titan,” is no more. Those working on the technology of some four-odd hype cycles ago—electric, autonomous vehicles—will reportedly now focus on the vaunted advancement of …

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The Switch to Electric Vehicles Was Always Going to Be a Slog

In hindsight, no one said it would be easy. This year’s headlines on electric vehicles have been a bummer. As the world races away from fossil fuels, which are driving up global temperatures and causing catastrophic climate change, EV manufacturers are still having a hard time getting drivers into greener …

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