Within a few minutes of arriving at the WIRED offices in San Francisco, Matic cofounder Mehul Nariyawala brings up the classic Paul Graham piece on schlep blindness. The essay talks about how engineers will often shrink away from starting a company to tackle a very commonly understood problem simply because …

If you wanted to buy your loved ones the latest Apple Watch for the holidays, you should try to do it before December 21. Apple has announced that it will pause sales of its two newest Apple Watch models, the Series 9 and Watch Ultra 2, pending an expected ban …

In 1994, French artist Jean-Marc Philippe conceived of a spacetime capsule named KEO. This satellite would launch into space and orbit the Earth while carrying samples of our dirt, air, and water. Philippe also envisioned that it would have billions of personal messages on CD-ROMs, a collection so vast it …

A smartwatch is designed to make your life easier and get you off your phone. Every time you have to dig your phone out of your pocket to read a notification, a digital fairy dies. However, a smartwatch is also less useful if you have to drop whatever you’re doing …

I've tested a lot of electric bikes at a wide variety of price points, but I'm never more excited than when Specialized launches another new ride. We've tried everything from the company's first electric cargo bike (9/10, WIRED Recommends) to the electric mountain bike (8/10, WIRED Recommends) to a versatile …

One of the weirdest side effects of my job is a Zen-like, mystical lack of attachment to things. Sure, those headphones are nice—but soon the company will release an almost identical pair. Did you like that smartwatch? Oh well. There will be one that’s even better next year. There have …

We here at WIRED are big fans of bikes, electric bikes, bike accessories, and any vehicles, policies, or infrastructure that advance active transportation. Getting people more active as they go about their daily business provides exercise, builds resilient, close-knit, mixed-income communities, and helps develop safer streets. As Portland, Oregon, school …

About a decade ago, I started noticing that certain clothes made my skin itch. Like, a lot. Then my infant son was diagnosed with eczema, painful rashes that covered his arms and legs. I started buying the gentlest detergents I could find and checking fabric content labels on all our …

If you happen to know a neuroscientist or an ethologist, you’re likely familiar with the concept of “baby schema.” This theory was pioneered by the zoologist and ethologist Konrad Lorenz, who hypothesized that cute things unlock instinctual caregiving behaviors. Lorenz applied it mostly to baby animals, with their big eyes …

“What?" you ask, slowly blinking. Didn't we already have Prime Day? Have you fallen into a wormhole through space and time where every day is Prime Day? (Ssshhh! Don't give Amazon any ideas!) The second Prime Day of 2023 is called Prime Big Deal Days and runs through October 11.  …