Tag Archives: apparel

Nike's New CEO Has One Hell of a Challenge Ahead

After a tumultuous few years marked by declining sales, lackluster innovation, and decimated retail relationships, John Donahoe has stepped down as CEO of Nike. His departure comes on the heels of mounting criticism over Nike’s digital transformation strategy, which hit a critical juncture on June 28 when the company’s market …

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You Can Finally Buy a MoonSwatch Online

The global hysteria that accompanied the launch of the MoonSwatch was unlike anything the watch world had seen. Store managers faced throngs of thousands. London’s Carnaby Street location lasted half an hour before police were called. In New York, scuffles broke out amid rumors of a stabbing in the line. …

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Check Out WIRED’s Merch Store Refresh

We launched our branded merch store in September 2023 to mark WIRED's 30th birthday. The response has been amazing—which we fully expected, since our readers have been asking us to sell WIRED shirts, tote bags, and the like for almost as long as we've been around. Now, we've given SHOP.WIRED …

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Our Favorite Gender-Neutral and Inclusive Clothing Brands

The fashion industry writ large reinforces gender norms in many ways, but there’s one every one of us encounters daily: gendered sizing and styling. A faceless entity decides what a man or woman should look like, and if you don’t fit either mold or identify with either label, that’s your …

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