There’s more to the future of Lotus than big electric SUVs. That’s what the British company once famous for its lightweight sports cars wants you to believe—and it’s why Lotus has revealed a striking new supercar concept, called Theory 1. To be clear, this is not an electric rebirth of …
Read More »BMW’s Vision Neue Klasse X Has a Car-Wide Screen and a ‘Joy’ Brain
“The Neue Klasse is much more than just a car or a specific concept,” BMW chairman Oliver Zipse says. “It is redefining the BMW brand—and, at the same time, will be more BMW than ever.” Bear that in mind as you take in the Vision Neue Klasse X, a crisply …
Read More »BMW's Latest Concept Car Gives the Storied Brand a Future-Friendly Face
In 2025, the BMW brand will undergo a transformation that gives it a new face and a new way of doing things. Sustainability will be a core pillar, as will easy-to-use tech and something called “phygital” design. WIRED took a look at the Bavarian firm’s Vision Neue Klasse concept, and …
Read More »