Paying professionals to do services for you, whether it's lawn work, styling your hair, or doing your taxes, can develop into long-term business relationships. You may get to know the person behind the work. Over time, there can be a familiarity and loyalty that makes it hard when you decide …
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As the guy in my family who writes for WIRED, I often act as tech support. When relatives want to know what phone to buy or why the Wi-Fi sucks in the back room, they ask me. I recently discovered that an elderly family member was being charged more than …
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I might have inadvertently insulted Bret Taylor and Clay Bavor when I interviewed them about their new AI startup last week. Their new company, Sierra, is developing AI-powered agents to “elevate the customer experience” for big companies. Among its original customers are WeightWatchers, Sonos, SiriusXM, and OluKai (a “Hawaiian-inspired” clothing …
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