The Coca-Cola Company is the longest-standing sponsor of the Olympic Games—a relationship dating so far back that Coke still had cocaine in it when it started. Today, Coca-Cola spends an estimated $20 million every year to associate its brand with that of the Olympics. Whatever its positive effects, the deal …
Read More »A New Startup Wants to Turn the Sugar You Eat Into Fiber
We all know that too much sugar is bad for us. It can lead to weight gain, obesity, type 2 diabetes, and heart disease. But it’s hard to avoid. In the US, three-quarters of the packaged food sold in supermarkets has sugar added to it when it’s processed or prepared. …
Read More »A Startup Has Unlocked a Way to Make Cheap Insulin
Around 8 million people in the United States rely on insulin to manage their diabetes, but steady price increases have made the life-saving medicine increasingly more difficult to afford. As many as one in four insulin users have reported having to skip doses or use less of the drug than …
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