The resurrection of Bugatti is one of the 21st century’s most notable automotive stories. Aristocratic, artistic, and more than a little arcane, Bugatti was a prewar marque that mastered luxury, design, and motorsport, the creator of Grand Prix winners, and arguably the most lavish motorcar ever made, in the shape …
Read More »BMW's Latest Concept Car Gives the Storied Brand a Future-Friendly Face
In 2025, the BMW brand will undergo a transformation that gives it a new face and a new way of doing things. Sustainability will be a core pillar, as will easy-to-use tech and something called “phygital” design. WIRED took a look at the Bavarian firm’s Vision Neue Klasse concept, and …
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