After a tumultuous few years marked by declining sales, lackluster innovation, and decimated retail relationships, John Donahoe has stepped down as CEO of Nike. His departure comes on the heels of mounting criticism over Nike’s digital transformation strategy, which hit a critical juncture on June 28 when the company’s market …
Read More »Nike Is Killing the App for Its $350 Self-Tying Sneakers
In 2019, Nike got closer than ever to its dream of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like tighten or loosen the shoes' laces and control its LED lights. However, Nike has announced that …
Read More »Nike’s Layoffs Prove the Olympics Can’t Solve Its Midlife Crisis
Amid much hoopla at the Palais Brongniart—the former home of the Paris stock exchange—sports giant Nike launched an exhaustive lineup of footwear and apparel innovation ahead of the Paris Summer Olympic games. During the three-day gala event, dubbed Nike On Air, the company debuted new kits for almost every sport. …
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