On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first cash-flow-positive Q1 in four years, and only its second positive quarter since 2016. This growth is mostly thanks …
Read More »Q: Why Do We Love Online News Quizzes? A: Because They Make Us Smarter
What type of friend are you? Evergreen, Wallflower, Butterfly, or Firefly? If you’re not sure—and if you’re puzzled by how those categories are defined—then you can find out by taking this quiz published by The New York Times earlier this month. Answer the 10 questions and the interactive webpage will …
Read More »The Real Relationship Hustlers of TikTok
Anna Kai believes in self-gaslighting. On TikTok, as @itsmaybeboth, she markets beauty products for Garnier, Nivea, and Nexxus Hair Care while dispensing relationship advice to her 1.3 million followers. “If you can gaslight yourself into believing the man that doesn’t love you actually loves you, then why can’t you gaslight …
Read More »The Science of Having a Great Conversation
If you’ve ever spoken to someone and later felt that you would have better spent your time talking to a brick wall, you’ll surely identify with the observations of Rebecca West. “There is no such thing as conversation,” the novelist and literary critic wrote in her collection of stories, The …
Read More »China Miéville Writes a Secret Novel With the Internet’s Boyfriend (It’s Keanu Reeves)
On a recent Friday afternoon, I found myself interviewing the Internet’s Boyfriend. His name is Keanu Reeves. I introduce him this way because it may be the only time the actor has been treated as a side character in a story. Reeves’ kindness given that arrangement surprised me—boyfriend material indeed—as …
Read More »I’m a Boy. Does Playing Female Characters in Video Games Make Me Gay?
I’m a guy “in real life,” but I’ve always played female characters in video games. More and more people say this means I’m either secretly gay/trans or a total creep. Am I allowed to just prefer it? —Gender Player Dear Player, It sounds like you have a lot of people …
Read More »My Boyfriend Won’t Stop Meditating!
My boyfriend says he must meditate for one hour every day. Why does this annoy me so much? He works in tech, if that’s relevant. —Seeking Enlightenment Dear Seeking, I think it’s pretty obvious. On the one hand, meditation is the most self-centered, antisocial habit there is—or one of them, …
Read More »Why You Hear Voices in Your White Noise Machine
Every night, I—like millions of others—put on a noise machine to help me sleep. Mine offers several types of noise: white, pink, green, and brown. I’ve noticed something strange, though. After about 30 minutes of the noise pumping into my head, I start to hear things. Sometimes it’s music, like …
Read More »Think You Have SAD? Think Again
It’s that time of year again. The clocks have gone back, it’s pitch black as you finish work, the cold, dark, dreary weather swoops in. And so do the memes about how depressed you’re going to be. As the days grow darker earlier in northern latitudes, an affliction takes hold. …
Read More »How Cinematherapy Helped Me Through a Midlife Crisis
I was standing at the precipice, a middle-aged woman, yearning for a new beginning and trying to reinvent my life. After spending two decades raising my daughter alone, cherishing every moment of motherhood, I finally had the time to focus on my career and love aspirations, but the world seemed …
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