After a tumultuous few years marked by declining sales, lackluster innovation, and decimated retail relationships, John Donahoe has stepped down as CEO of Nike. His departure comes on the heels of mounting criticism over Nike’s digital transformation strategy, which hit a critical juncture on June 28 when the company’s market …
Read More »Want to Get Into Founder Mode? You Should Be So Lucky
Fledgling founders entering a three-month residency at Y Combinator often start their term with a bang: Brian Chesky, the cofounder and CEO of Airbnb, fires off an inspirational speech. His company, of course, started with three nobodies going through the program. This year, Chesky topped himself. Y Combinator cofounder and …
Read More »Protesters Take to Apple Stores Worldwide on iPhone 16 Launch Day
On Friday, customers around the world flocked to Apple Stores locations to buy the iPhone 16 on its launch day. But customers in over a dozen cities were met by protests organized by current and former Apple employees. The protesters—holding signs and banners saying that Apple is “profiting from genocide”—demanded …
Read More »The Godmother of AI Wants Everyone to Be a World Builder
According to market-fixated tech pundits and professional skeptics, the artificial intelligence bubble has popped, and winter’s back. Fei-Fei Li isn’t buying that. In fact, Li—who earned the sobriquet the “godmother of AI”—is betting on the contrary. She’s on a part-time leave from Stanford University to cofound a company called World …
Read More »After Shark Tank, Mark Cuban Just Wants to Break Shit—Especially the Prescription Drug Industry
Mark Cuban was confident he wouldn’t be recognized in Boston Common. This was early June, and it happened to be the day of the Boston Dyke March, billed as an “anti-capitalist intersectional gender liberation” event. Earlier that day, outside of his hotel, people had bum-rushed the billionaire, angling for an …
Read More »The NSA Has a Podcast—Here's How to Decode It
My first story for WIRED—yep, 31 years ago—looked at a group of “crypto rebels” who were trying to pry strong encryption technology from the government-classified world and send it into the mainstream. Naturally I attempted to speak to someone at the National Security Agency for comment and ideally get a …
Read More »Mark Zuckerberg Vows to Be Neutral–While Tossing Gifts to Trump and the GOP
This week Mark Zuckerberg sent a letter to Jim Jordan, the chair of the House Judiciary Committee. For months, the GOP-led committee has been on a crusade to prove that Meta, via its once-eponymous Facebook app, engaged in political sabotage by taking down right-wing content. Its investigation has involved thousands …
Read More »Crypto’s Shiny New Political Machine
Amongst the sea of American flags and ubiquitous blue signs at the Democratic National Convention in Chicago this week prowled Jonathan Padilla, the “crypto guy.” Wearing a baseball cap and conspicuous pineapple-print shirt, Padilla tramped the halls of the convention, talking crypto policy with anyone who would listen. In a …
Read More »At Nintendo’s New Museum, Classic Games Get Reinvented for Today
This story originally appeared on WIRED Japan and has been translated from Japanese. Built in 1969 in Uji City, Kyoto, the Uji Kokura factory was originally responsible for the production of toys. Now, more than half a century later, the factory has been reborn as the Nintendo Museum. It will …
Read More »Elon Musk Is No Climate Hero
WIRED has been writing about Elon Musk—he of the electric cars, space rockets, tunnel-boring machines, implantable brain interfaces, Mars mission, and internet shitposting—for a long time. He’s always been unpredictable. And yet the most shocking part of his two-hour interview with Republican presidential nominee Donald Trump, broadcast live on X …
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