There are a lot of great email newsletters—you can find an excellent selection here—and they're the perfect way to keep on top of the news and features you want to read without having to continually trawl the wilds of the web.
If anything, email newsletters are too convenient and appealing, which means they can quickly start piling up in your inbox. If you're not managing them properly, you end up missing out on all the worthwhile content that's been packed into them.
That's where these tools come in: newsletter management apps that will make sure you're not overloaded and have the time to catch up with all of the updates and articles you've subscribed to.
Set up a Custom Email Address
One way to manage newsletter overload is to set up a custom email address specifically for newsletters in your account. You can then set filters or rules based on this email address. You could assign newsletters a special label, move them to a particular folder, or make sure they're marked as important.
A lot of the popular email services out there let you create different email aliases inside the same inbox, though sometimes it's a paid-for extra. You can do it in Outlook, iCloud Mail, Yahoo, and Proton Mail, for example. In Gmail, just add a period somewhere in your existing email address, and you've got an alias.
In the case of an Outlook account on the web, for example, head to the account aliases page in your browser (you may need to sign in to your Microsoft account first). Pick Add Email, and you'll be prompted to submit a new email address, which can then be managed through your primary account.
Mailscribe
Most newsletter management apps work by pulling your newsletter subscriptions out of your inbox and into a format that's easier to keep on top of, like Mailscribe. Mailscribe runs its own email marketing platform, but it also offers a free newsletter reader that anyone can make use of.
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GearWhen you've signed up for the service, you can create an email address you'll use specifically for the purpose of receiving newsletters. Swap any subscriptions you have to that address. Then, sign into your Mailscribe account, and all the newsletters you've subscribed to will be ready and waiting for you: You can sort them by arrival time, mark your favorites, and more.
Kill the Newsletter
Kill the Newsletter doesn't actually kill newsletters heading for your inbox, but it converts them into RSS feeds that you can then plug into your RSS reader of choice. In fact, your email address doesn't have to be involved in the process at all—you use your RSS reader to stay on top of your subscriptions rather than your inbox, which takes us back to the good old days of Google Reader.
There are no complicated settings or screens to get through in this particular tool: It's free to use, and you don't even need to sign up for an account. Just enter the name of the newsletter you're subscribing to and you get a custom email address to use when signing up, and an RSS feed that will relay newsletters sent to that address.
Stoop
Stoop bills itself as “a podcast app but for newsletters”—and that description gives you a pretty good idea of what you can expect when you sign up. It runs on your phone, and you can dig into your unread newsletter subscriptions whenever you need to, saving emails that you particularly need to get back to later.
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GearOnce again there's a custom email address involved, which you're able to use to sign up for any newsletters that catch your eye, keeping your actual inbox less cluttered. As Stoop is focused on being a newsletter reader rather than an actual email client, it's much easier to use—and it's free to get started too, with extra features available for $10 a year.
Meco
What we like about Meco is that it runs on top of your Gmail inbox, so you don't need to worry about having yet another email address to manage—give it permission to access your Gmail account, and after a few minutes of scanning, you'll be presented with the newsletters that have been found in an intuitive and straightforward interface.
Meco works primarily on the web, though there's an iOS app available too, and any newsletters that aren't picked up automatically can be added manually. You can quickly sort through newsletters based on their arrival date, jump to newsletters you haven't read yet, and even discover new newsletters through Meco.